AI in higher education

Responsible, evidence-based AI for universities and education providers

I'm Justin O'Brien, PhD—psychologist, AI consultant, and higher education specialist. I help universities navigate AI in teaching, assessment, student support, and recruitment with strategies grounded in measurement science and institutional reality.

  • Decades of turning psychology and measurement into real-world decisions
  • Designing AI strategies, guardrails, and evaluation frameworks for universities
  • Specialist focus on assessment, academic integrity, and candidate evaluation
Justin O’Brien working on perception and AI visualisations
Now booking 2025 AI strategy & assessment projects

How I work with institutions

AI services for universities and education providers

From AI strategy and governance to assessment, academic integrity, and recruitment—practical, auditable solutions for institutional AI challenges.

Strategy & governance

AI strategy for universities

Institution-wide AI strategies, policies, and operating models that balance innovation with risk management and regulatory compliance.

  • AI roadmaps aligned with institutional priorities
  • Governance frameworks and decision-making structures
  • Executive briefings and stakeholder alignment

Assessment & integrity

Assessment in the AI era

Redesigning assessment, grading, and feedback to be robust to generative AI while preserving academic standards, fairness, and meaningful learning.

  • Audits of existing assessment portfolios
  • Designing authentic, AI-resilient assessment tasks
  • Academic integrity policies and workflows aligned with current tools

Recruitment & selection

AI in candidate assessment

Designing, auditing, and validating AI-enabled screening and candidate assessment systems for fairness, accuracy, and regulatory defensibility.

  • Clarifying what can and cannot be inferred from documents and responses
  • Validation and fairness audits for AI-driven scoring systems
  • White papers and explainers for clients, candidates, and regulators

Latest writing

Field notes & experiments

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Perception lab

Optical illusions with layered explainers

Browse all illusions

Data stories

Visualisation lab experiments

See the lab

February 2026

International Student Visa Difficulty Index (2026)

:root { --bg-color: #f0f2f5; --card-bg: #ffffff; --text-main: #1a1a1a; --text-sub: #555; --accent-blue: #2c3e50; --accent-red: #e74c3c; --accent-green: #27ae60; --accent-gold: #f1c40f; }

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Let's get AI right in your institution

Turn AI from anxiety into a defensible strategy

I work with academic, professional services, and leadership teams to turn AI possibilities into practical, auditable workflows for teaching, assessment, and recruitment. If you need a partner who speaks pedagogy and policy as well as models and metrics, let's talk.