Vision science Ă— trustworthy AI

Human perception expertise for responsible, explainable AI

I’m Justin O’Brien, PhD—psychologist, vision scientist, and evaluation consultant. I help teams level-up AI experiences with psychophysics-grade testing, human factors insight, and high-impact storytelling.

  • 30+ years translating perception research into product decisions
  • Designing evaluation frameworks for vision, multimodal & LLM systems
  • Interactive illusions and data stories that make complex ideas stick
Justin O’Brien working on perception and AI visualisations
Now booking Q1–Q2 2025 audits & experiments

How I partner

Ways I help teams

From lab-grade evaluation to interactive storytelling that aligns stakeholders.

AI & perception

Evaluation blueprints

Psychophysics-style testbeds, human-in-the-loop audits, and decision-ready reporting for vision and multimodal systems.

  • Stress-tests for bias, brittleness & UX failure modes
  • Explainable dashboards & experiment automation
  • Guardrails for ethical deployment

Data storytelling

Visual analytics labs

Custom dashboards, interactive narratives, and signal-finding workflows built with D3.js, Observable, and modern web stacks.

  • Rapid prototyping with real datasets
  • Executive-ready views & press assets
  • Embedded training for product teams

Learning & alignment

Workshops & advisory

Tailored sessions on perception science, experimental design, and audit methodology to align research, product, and policy stakeholders.

  • Hands-on measurement clinics
  • Executive briefings & roadmaps
  • Lab-to-product translation support

Latest writing

Field notes & experiments

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Perception lab

Optical illusions with layered explainers

Browse all illusions

Data stories

Visualisation lab experiments

See the lab

Let’s build something rigorous

Ready to stress-test your AI or tell the story right?

I work with research, product, and policy teams to turn perception science into practical, auditable workflows. If you need a partner who speaks both experiment design and executive decision-making, let’s talk.